??? EAT ????? ??? ????? ?? ???? ????? ????????? ???. ??? ????? ?? ????? ???? ????????? ?? ???? ????????? ?? ????? ?????? ???? ???????? ????? ??? ???. EAT ???? Experience, Authoritativeness, Trustworthiness ??? ? ?? ?? ?? ??? ?????? ???????? ?? ??? ?????? ?? ???? ????? ?????? ????? ??????. ?????